Wednesday 30 March 2016

#TOUCHMYSOUL REVIEW



Liverpools latest addition to the art world is a collaboration between Shia LaBeouf, Luke Turner and Nastja Sade Rönkkö as they explore the relationship between the internet and how we see ourselves within this and overall the presentation of each human state.


#TOUCHMYSOUL encouraged people to swarm in as close as possible to understand the three performers throughout their days long piece without sleep and fuelled by coffee and food. The viewers had the ability to ring in which was tweeted out by various influencers to encourage being touched by LaBeouf. I personally rang up myself to understand the true meaning of this exploration. All I received was a 'hello' followed by heavy breathing and background noise from people who were in the room, the phone was left for 10 seconds with static to follow before the phone was hung up as I tried to make a conversation flow, but nothing but a simple hello was dropped. Many of my followers attempted hundreds of phone calls to speak to Shia but mostly unsuccessful as he picked the calls selectively.


This piece is so much of a success as it poses the question 'What does the internet mean to me and why' as our dependancy has left us yearning for wifi or mobile access when it's restricted despite us may not wanting to use it when it is available.
We're still yet to understand the purpose behind the other two subjects tapping away on their computer will generate as it was babble. But on another screen it did however show self creating poetry that updated itself. The text would vary from a range of subject and nothing directly correlating with the subjects or their relationship with the internet, but I'm yet to discover what this competent in the experience was to represent.

In terms of its visual formality, the entire space was brightly lit, with a combination of pink and metallic hues. A wall of skewed mirrors could connote the self reflection and our importance in its placement of the relationship between the internet and us. The space itself was quite large which meant a lot of people could observe the ongoing events and perhaps contributes to the idea that it isn't an individual experience, it's something we share together in a digital age.

The piece poses the question of using a celebrity as part of their platform, maybe to boost its success or should we not consider the personality behind the subject as part of the performance.
It's odd placement in FACT that showcases social media from all sorts of perspectives and digital media can be skeptical unless its intentions are to attract the media fanatic as their primary audience for viewing. As part of the exhibition, came the social media campaign which lead on through a series of tweets and appearances around Liverpool City Centre to encourage people from the street to come into the exhibition with overwhelmingly large posters pasted onto the sides of abandoned buildings all the the city.

As part of the exhibition also is FACTLab's Youtube studio which has been highlighting the positioning of YouTube and its abilities to share online, to juxtaposition the controversial and abstract point of view that is downstairs.

Some other work that falls into the exhibition is Debora Delmar Corp's 'Branded For Life' which its familiarity has seen a double D sign tattoo'd onto famous celebrities like Cara Delevingne and Jourdan Dunn. It summaries how the internet has taken away the authority nature of every individual, and how to recapture that independency from not following a crowd by 'brand marking' themselves.
The themes overall of all the work correlate between our relantionship with the internet whether thats its minimal use of maximum influence, it's collecting together the themes of how much its changed our perspective on mainstream daily thoughts, and all correlates back to someone elses image of another or themselves on the internet. I find this a powerful piece and success for using multimedia formats, actors, and creating a campaign around the buzz of the exhibition itself outside of the exhibition space itself. 
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